Description:

This program is intended for the formation of professionals who will be capable of increasing the value of a sports organization through the development and execution of marketing strategies and the commercialization of goods and services that satisfy the needs of clients and consumers in the sports industry.

Aimed at:

• Professionals in the fields of marketing and sales in sports organizations wishing to update, expand and broaden their knowledge of the subject.
• Sports industry professionals in different areas looking to obtain a complete vision of sports marketing.
• Athletes and coaches who want to increase their knowledge of the world of sports, complementing their development in the field of sports marketing.

Program:

• Principles and Mix of Sports Marketing
• Commercialization of Products and Services in Sports
• Sponsorships in Sports
• Strategies for Customer Loyalty and New Technologies in Sports
• Marketing Plan for the Sports Industry