Description:

This program is intended to form professionals who are capable of generating strategies for the dissemination of information, public relations and corporate responsibility programs, as well as establishing effective relations among sports organizations and the different media outlets: print media, audiovisual, multimedia and digital.

Aimed at:

• Sports industry professionals in the media and PR departments of sports organization wishing to update, expand and broaden their knowledge of the subject.
• Professionals of sports media outlets looking to update, expand and broaden their knowledge of the subject.
• Athletes and coaches looking to increase their knowledge of the world of sports and complement their development in the area of sports communication.

Program:

• Communication Process in the Sports Industry
• Internal and External Communication of Sports Organizations
• Mass Media in Sports
• Public Relations and Protocol in Sports
• Corporate Social Responsibility in Sports